8 min read
What a custom website really costs (and what to insist on)
The real price ranges in Portugal, what pushes the number up, the running costs left out of quotes, and what to insist on so the site is truly yours.
ReadGuides
Answers, before there is an invoice
The questions I always get in a first conversation, answered in writing — including the times the answer is that you do not need to hire me.
6 min read
Social media is borrowed, your website is yours
What social media does well, what it does not do by design, and when a website starts to pay off for people who live from their work — and when it does not.
Read7 min read
Music teachers: what students (and parents) look for before booking a first lesson
The questions students and parents ask before writing to a music teacher, what earns their trust, and what makes them close the tab without a word.
Read7 min read
Domain, email and Google: what is yours and what is borrowed
Whose name your domain, email and Google profile are in, how to check it in an afternoon, and what to do when whoever handles it stops replying.
Read8 min read
AI at work: where to start without wasting money
A simple method for picking the first task to automate, the test that stops you buying tools nobody uses, and what to decide about data before you begin.
Read