Guides
Answers, before there is an invoice
The questions I always get in a first conversation, answered in writing — including the times the answer is that you do not need to hire me.
7 min read
What a small business website costs in Portugal
The real price ranges in Portugal, what actually drives the number up, and the running costs that rarely make it into the quote.
Read6 min read
I already have Instagram and Google. Do I really need a website?
When social profiles and a Google listing are genuinely enough, and the four concrete situations where they are not. No sales arguments.
Read8 min read
AI at work: where to start without wasting money
A simple method for picking the first task to automate, the test that stops you buying tools nobody uses, and what to decide about data before you begin.
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