Guides
What to say on your "About me" page when your work is you
People looking for a teacher, a photographer or a therapist aren't just buying a service: they'll be spending time with you. Before they get in touch, they want to know who you are — and the "About me" page is where they'll look.
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In short
- Write for the person who will hire you, not for a jury: start with what you do for them, and only then your story.
- A recent photo of you, at work or looking approachable. Without it, everything else is worth half.
- Proof without a CV: how many years, where you studied or performed, who you've worked with — what helps them decide, not everything you've done.
- Say how you work: what happens at the first contact, the first lesson, the first session. That's what removes the fear.
- End with a next step: contact or booking, right there.
Who reads this page
Someone who already liked your work and is close to deciding. They have a question they rarely say out loud: "Will I feel comfortable with this person?" Your "About me" page answers that, or it doesn't.
So it's not the place for your full list of awards, or three paragraphs about your childhood. It's the place for people to get to know you well enough to take the next step.
In what order
- First, what you do and for whom, in one sentence: "I teach piano to children and adults, in Leiria and online, and have done for twelve years."
- Then, why you: what's different about the way you work, shown with an example rather than adjectives. "My students play a song they love by the end of the first month" says more than "dynamic, personalised lessons".
- Next, your story, briefly: how you got here, what drives you. Two or three sentences are enough, if they're true.
- Proof: training, where you've exhibited or performed, who you've worked with, and one or two sentences from real clients.
- What working with you is like: the first contact, the first session, what people need to bring or prepare.
- At the end, contact or booking.
First person, in your own voice
Write "I", not "she" or "the artist". The third person sounds like a catalogue and puts distance where you want closeness. And write the way you speak to a client in a first conversation: if you're a person of few words, the page can be short; if you have a sense of humour, it can show.
The photo
- Recent. Someone meeting you in person should recognise you.
- Ideally at work: at the piano, in the studio, with the camera. It shows who you are and what you do at once.
- In natural light, with your face visible. It doesn't need to be a studio shot; it needs to be yours.
What to leave out
- The phrases everyone uses: "passionate about what I do", "tailored solutions", "excellence". Nobody remembers them, and they take the place of something concrete.
- Your whole CV. Anyone who wants it can ask; here goes what helps people decide.
- Personal details you wouldn't share with a client in a first conversation.
- Promises that don't depend on you: "you'll pass the exam", "you'll sell more".
When you don't need this
- Your site is a single page that already has two or three sentences about you and your photo. You don't need a separate page.
- The people who hire you always know you first, by recommendation or in person. Then the page is a confirmation and can be short.
Frequently asked
How long should it be?
Long enough to answer who you are, why you and what working with you is like. For most people, between 200 and 400 words. If it's longer, split it into sections with headings.
What if I don't have much experience to show yet?
Show what you have, honestly: your training, your first projects, why you started. People who are starting out often have more time and care to give, and that's worth saying too.
Can I ask someone else to write it?
You can ask for help, but the final text has to sound like you. Anyone who reads it and then meets you will notice the difference.